Whatever You Are Testing:
Concepts, Services, Messages, Ads, Packages, Pricing,
Promotion, Reward and Loyalty Programs

Simultaneously Test and Read Results In MULTIPLE Market Segments

       Degree and Depth of Acceptance by each segment

       Combine segments to explore potential

"Hard Data" to Refine Your Segmentation Model

       Explore the “WHO”

       All Brand Users, Subgroups - Simultaneously

       Define (and redefine) Your Segments both Pre and Post Interviewing

       Category Norms, Benchmarks

       Bonus Results – Total Market Potential