Qualitative Impact of Sponsored Links

Need to know impact on Brand Values from sponsored links on search pages?

What’s the right copy?

What is the relative ROI of different placement alternatives?

Want to measure the impact of your landing pages on attitudes, awareness, familiarity and future purchase intention - in addition to your click measures?

What’s the trade-off between TV dollars and web dollars?

Everyone measures the immediate direct response impact of their sponsored links on search pages, but Weiss Linescale can measure the impact of sponsored links on "brand values."

Do sponsored links:

• Increase brand awareness?
• Move a brand along target consumer perception dimensions?
• Increase overall brand rating?

What percent notice the sponsored link, and of those, what percent click on the target link?

What is the qualitative impact of clicking on the sponsored link and arriving at the "landing page"?

All of these can lead to future sales and are the qualitative media dimension which helps evaluate the buy.