Reposition Your Product
Do you think that more refined positioning could generate incremental market share for your brand?
Need assistance in deciding which features to highlight and which features to subordinate?
Need a more detailed understanding of your target market?
The Weiss Linescale offering is a flexible platform that allows marketers to identify the market segments where their brands are most valued. The offering also affords marketers with the information necessary to reconfigure and reposition their products to further strengthen their competitive positions. Through a combination of qualitative and quantitative research marketers gain insight into how features and positions compare against competitors from the context of customers’ best alternatives.
Marriott Hotels and Resorts International used Weiss Linescale to reposition several hotel brands, both domestically and internationally