Fast Idea and Concept Screening

Interested in getting early feedback on concepts and product/service ideas without making a significant investment of time or money?

Need help in choosing from a basket of new, promising concepts?

Looking for an opportunity to bring the customer into your product development process?

Weiss Linescale Concept Screener is an innovative program that allows marketers to cost-effectively bring the customer in at the very beginning of the product development lifecycle. Marketers get to identify the most promising ideas as they compare their concepts to existing products — the very products they’re aiming to supplant — before further engaging in development. They gain crucial insight into features, pricing, and positioning and all of this information is delivered in a structured way with detailed data analyses available with cross-tab of preference with psychographics and demographics as well as verbatim feedback similar to a focus group but at a fraction of the cost.