Are your current customer satisfaction tools providing an accurate view of customer satisfaction?
Do your current customer satisfaction systems merely track satisfaction or do they provide you with information that will help you boost customer satisfaction along those areas most critical to maintaining customer loyalty?
Weiss Linescale allows organizations to compare and track current and past customer evaluation of brand and service. That evaluation can easily be extended to include departmental reviews as well as product and feature comparisons to competition. In addition, with Weiss Linescale you can run episodic tests to diagnose problems and suggest solutions.
FreshDirect uses Weiss Linescale to track customer attitudes overall and by product and service feature each month to evaluate overall impact of marketing and operational programs.