Fast, Affordable and Reliable Copy Testing — Print, TV, Web

Do you need a fast, cost effective way to evaluate advertising copy?

Having trouble distinguishing between copy that generates likeability versus copy that is likely to change behavior?

Do you need a system that establishes norms and allows for cross-comparability across concepts, channels, and time?

Weiss Linescale Ad Copy Tester provides marketers with all the information they need to refine their advertising copy. The offering works equally well with print, storyboards, online ads, finished ad spots and direct mail and allows marketers to diagnose the effectiveness of the communication by evaluating the likely behavior shift and by establishing detailed pre-post shift of attitudes versus competition. Because using the Weiss Linescale platform allows marketers to establish norms against customers’ best alternatives, marketers can compare test results over time, against different channels and against different concepts.