Test and Fully Develop the Concept, Product, Ad or Web site before launch.
Provides a critical assessment and expanded measurement of a single concept, ad, product or Web site in development. Structured quantitative and qualitative feedback is designed to give go/no-go guidance, maximize learning and fine-tune performance before full marketplace launch. Improve through iteration.

• Linescore Concept Test to test, diagnose and fully develop a new product concept.
  This is a very powerful monadic test versus competition and versus expectation. It yields Linescore Segmentation, full Driver Analysis and diagnosis. All additional question types are available for maximum power and flexibility to optimize the concept. This dual purpose test  is used for final concept go/no-go decisions. But its real power is as a new product development tool. It is designed to generate very rich consumer feedback and diagnosis and point the way to improving the concept. Learning is followed by iteration to test out the learning. Typically, three to six iterations will yield continuous improvement before "peak performance" is reached. Too many ideas are "half-developed", causing sub-optimum marketplace results or failure. This test is designed to increase the chances of success.
      •    One concept at a time is tested for maximum evaluation precision and full diagnostic feedback
      •    Components, or features of the concept can be individually tested to learn how much each contributes to the acceptance of the concept by adding Rating Sets of specific features.
       •    Rating Sets evaluating or testing the importance of alternative selling ideas, features and benefits can easily be added as well.
       •    A Concept Test can also be used to test appeal of alternative names for a concept, or to test alternative package variations, although stand-alone Linescale Name and Package screeners do a more thorough evaluation.
        •    Add-on questions can be included for price testing via Van Westendorp (useful for establishing maximum price), and for trial-and-repeat and use-occasion estimates.
  
  
• Linescore Ad or Storyboard Test
  Assess lift provided by test communication over current brand impression and competition. Use full video, roughs, animatics, storyboards, print. Measures of communication, attitude shift, persuasion versus competition. Driver Analysis and full diagnosis.
  Ad test can be used as a post-launch copy test as well as pre-launch.
  
  
•  Linescore Product Test
  Compare product experience after in home use with expectations. Product Concept rated. Pause for product usage. Product Experience compared to Expectation and competition.  Linescore  Acceptance Segmentation. Driver Analysis and full diagnosis of product features, strengths, weaknesses. Opportunity to test alternative benefits and features.
  
  
• Linescore Product Test among Concept Acceptors
  Compare product experience after in home use with expectations among previous Acceptors of the concept in a prior test. Reminder of concept is shown and rated. Product Experience compared to Expectation and competition.  Linescore  Acceptance Segmentation. Driver Analysis and full diagnosis of product.


• Linescore Web Site Lab Testing for Web sites in Development
  An excellent pre-production "lab" test for Web pages or complete sites. Evaluate all aspects of the User Experience before launch. Compare idea or concept of Web site with proposed screen set and navigation. First we get an evaluation of the concept of the Web site, then a fixed or variable sequence of screen shots or mini-app is presented, experienced and rated to produce a Linescore for the Web site. Overall evaluation on key attributes. Specific evaluations of test functions and tasks. Positives and negatives of experience, Driver Analysis and diagnosis. Acceptance segmentation plus optional evaluation of potential additional Web site features or changes.