Screening Tests are used when multiple concepts, names, packages or ideas  are to be tested. Screener Tests can test up to a dozen items depending on complexity.

Linescale Screener Tests show how many people are completely sold on each item with no problems- and what brands they use today. How many are on the fence? To how many does the item have no appeal at all?

Plus, Ratings show degree of appeal on three important attributes for each item.

Plus, Paired Comparisons show head to head preference for each item tested versus every other item in the test, including direct comparisons with the products currently used most often.

High Resolution Screener tests do all the above, plus show what the drivers of preference are and what needs to be improved

Problems solved by Screener Tests:

"I have 6 to 12 new ideas or product concepts. How do I find out which are worth pursuing? Which of half a dozen packages is best? Which of ten brand names or logos is best? Which of a dozen promotion ideas is best? Which of a dozen basic selling ideas or benefits is the most appealing for advertising a product"

• Linescore Concept Screener
  Rating and ranking of up to a dozen simple ideas or concepts or eight more complex ideas or concepts to sort out likely winners from losers. You get a normative Linescore for each concept or idea. All ideas are compared head-to-head on each attribute rating linescale.
  
  
• Linescore Proposition Screener
  Rating and ranking of up to a dozen selling propositions to sort out likely winners from losers. You get a normative Linescore for each Selling Proposition. All propositions are compared head-to-head on each attribute rating linescale.
  
  
• Linescore Brand Name Screener
  Rating and ranking of up to ten alternative names to sort out likely winners from losers. You get a normative Linescore for each Name. All name alternatives are compared head-to-head on each attribute rating linescale.
  
  
• Linescore Package Screener
  Rating and ranking of up to eight alternative packages to sort out likely winners from losers. You get a normative Linescore for each Package. All package alternatives are compared head-to-head on each attribute rating linescale. Can be used for logo screening as well as packages.
  
  
• Linescore Promotional Idea Screener
  Rating and ranking of up to a dozen simple promotion ideas, or eight more complex promotion ideas, to sort out likely winners from losers. You get a normative Linescore for each Promotional Idea. All promotions are compared head-to-head on each attribute rating linescale.

High Resolution Screener Tests can test up to five items, including Ads, and in addition to quantitative scoring, also provide detailed  understanding of likes and dislikes, the key drivers of preference or rejection plus verbatim comments from respondents on why they liked or disliked the test item, providing useful high-resolution feedback to the developers
This stage is High Resolution since each idea receives, in addition to quantitative scores and ratings, a Driver Analysis identifying what's working, what's not working and relative importance of driving reasons behind acceptance or rejection for each tested item. Each respondent's verbatim comments on why they rated as they did are reported for high granularity insight. This is a screening test which also provides rich development feedback for refining and optimizing.

Problems solved by High Resolutiuon Screener Tests:

"I have several new ads, storyboards, rough videos, new ideas or product concepts worth pursuing. Which are the better ones and why? Which of several packages is best and why? Which of several promotion ideas is best, why?  How can they be improved?"

• Linescore High Resolution Concept Screener
  Multi-Concept Exploratory of two to five ideas. You get a normative Acceptor Score for each idea plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each concept.
  
  
•  Linescore High Resolution Promotion Screener
  Multi-promotion Exploratory of two to five promotions. You get a normative Acceptor Score for each promotion plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each promotion.
  
  
•  Linescore High Resolution Package Screener
  Multi-package Exploratory of two to five packages. You get a normative Acceptor Score for each package plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each packaging alternative.

•  Linescore High Resolution Ad Screener
  Multi-Ad Exploratory of two to five Videos, storyboards or Print Ads. You get a normative Acceptor Score for each Ad plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each Ad.