Automated Expert Systems for Consumer Research
Philosophy and Approach
Linescale is a unique application of internet technology and a proven method to gather customer insight in a real-time, in-depth format. The approach is based on delivering these values to the marketer:
- Actionable information: In easy to interpret reports and interactive displays, Linescale tells you what your customers want and why. Results come complete with quantitatively valid direction and with complementary qualitative or verbatim responses, straight from your customers.
- Real-time customer interaction: Delivered quantitatively and qualitatively in a virtually conversational format, Linescale results allow marketers to leverage the dynamics of the internet to improve business performance in internet time, responding to the instantaneous demands of today’s customers.
- Proven, comprehensive capabilities: Through its deployment in over a thousand studies in a wide range of industries, Linescale has demonstrated its ability to guide decision making on everything from Market and Customer Assessments, Website and Customer Satisfaction, and Product Screening and Development.
- Speed, scalability and iteration: Through its use of patent pending interview and reporting techniques, Linescale brings previously unimaginable speed and scalability to the process of gathering reliable information on customer likes, dislikes, competitive performance, and the ‘why’ behind customer behavior. Results that used to take months are available within a business week, allowing managers to incorporate continuous improvement into all of their marketing initatives.
- Cost-effective insight: Linescale is the leader in providing deep, valid customer insight at a low cost. Packages are available on a per project basis and via subscription for increased savings.