Linescore Creative Tools get you started at new products and ideas. Market Assessment gives a "consumer picture" of a product category. Dynamic Guides give a new dimension to focus groups, as the moderator and client simultaneously view individual and group respondent ratings and written comments as the focus group session unfolds. Allows client to view progress and results of an ongoing focus group from a remote location.

• Market Assessment and Creative Exploratory
  Compare, evaluate and diagnose all favorite brands or products in the space.  Linescore and Acceptance Segmentation for each respondent's most frequently used product. Most frequently used brand is compared with next two most frequently used alternatives. Discover strengths, weakness, consumers' language for the category, identify important variables. Identify opportunities and brand vulnerabilities. Discover Marketplace Points of Pain and needs not met by most popular brands or products in the market. Uncover poorly met customer needs, problems unsolved. Leads to creation of new ideas. Driver Analysis and Full diagnosis for category.

•  Dynamic Guide 1 - Interactive Focus Group Moderator's Guide, Single Concept or Test Item
  A thorough individual and group evaluation and diagnosis of a focused single concept under guidance of the moderator. Provides a live and immediate  Linescore and structured report for the total group and by individual respondent as the group session is being conducted. This is useful for both the moderator and the observing client. The printable online report also provides a format for the moderator to add written summary, insights and recommendations.

•  Dynamic Guide 2 - Interactive Focus Group Moderator's Guide, Multiple Concepts or Test Items
  An excellent test to sort out winners from losers. Provides a live and immediate  Linescore and structured report for the total group and by individual respondent as the group session is being conducted. This is useful for both the moderator and the observing client. The printable online report also provides a format for the moderator to add written summary, insights and recommendations.