Linescore Customer Satisfaction/Dissatisfaction tools let you LISTEN TO YOUR CUSTOMER. Probe and report explicit and detailed satisfaction or dissatisfaction with your enterprise, Web site, product, service or Brand.
Clear and detailed analysis points to specific action steps to improve performance, increase frequency and satisfaction with usage and recover lapsed customers.

• Linescore Web Site Visitor Satisfaction/Dissatisfaction Test
  Compares Web site visitor expectations with current experience and with closest competitive sites. Generates a Linescore and Acceptance Segementation for Web site effectiveness and customer experience overall. Selection and evaluation of all activities intended or done. Driver Analysis and full diagnosis of current Web site plus optional evaluation of potential new Web site features.
  
  
• Linescore Customer Satisfaction/Dissatisfaction Test
  
  This study gives you an MRI of your customer base as well as a Linescore and Acceptance Segmentation. This helps you learn where to put your resources to get the most bang for the buck. It compares recent experience with expectations and with closest competition. The study points out specific action recommendations to reduce dissatisfaction and customer loss. It describes your specific strengths and identifies your product or service weaknesses.
  
  Every test features a Driver Analysis. The Driver Analysis helps you understand levers driving satisfaction and specific sources of dissatisfaction. It looks closely at lapsed customers, why they dropped out or slowed down their purchasing.  Importantly, it can identify what actions you might take to regain former customers and accelerate purchasing among the laggards. You also hear from your customers and former customers in their own words why they rate you as they do.

• A&U Study - Brand Awareness, Attitude, Usage and Satisfaction Tracking Study 
  
  This special A&U Study tracks brand awareness and usage over time - overlaid with satisfaction overall and with specific features. Track both prospects and users. Very useful for evaluating marketing and product change impact, competitive effect over time. This A&U Test compares recent experience or impression with original expectations and with closest competition. The study points out specific action recommendations to reduce dissatisfaction and customer loss. It describes your specific strengths and identifies your product or service or image weaknesses.
  
  Each test features a full Driver Analysis which helps you understand levers driving satisfaction and specific sources of dissatisfaction. It looks closely at Borderline prospects and lapsed customers to identify what barriers there are to becoming or staying customers. Importantly, it can suggest what actions might overcome resistance to trial, or what actions you might take to regain former customers and accelerate purchasing among the laggards.
  
  You also hear from your prospects, customers and former customers in their own words why they rate you as they do. You can also use this test to measure advertising awareness and source of information to complement the in-depth attitude and behavior findings.
  
   
• Linescore In-Market Product Satisfaction/Dissatisfaction Test
  Compare expectations for a recently purchased product versus actual experience. Linescore Acceptance Segmentation, Driver Analysis and full diagnosis of product features, strengths, weaknesses. Opportunity to test alternative benefits and features.