Larry is the founder of Linescale. As a kid, you probably wore UNDEROOS, Larry's first entrepreneurial new product. He created many other mass-market products over his career. While head of the Development Division of Citicorp in the 1980's, Larry directed development of innovative online consumer banking applications, Citibank's full service ATMs and a broad spectrum of other banking products around the world. This was followed by his design of the 24-hour Automated Postal Centers and Web applications for the US Postal Service. Larry also contributed to design of the Priceline.com travel reservation system.
Recently Larry focused on Linescale, while at the same time consulting with client companies including Sonic Drive-In, Citibank, Aetna Insurance, Priceline.com, FreshDirect, Walmart.com, 1-800-Flowers, Pitney Bowes, Kraft Foods, Lenox Hill Hospital, Lincoln Center, Chase Bank, Jenny Craig, Simon & Schuster and Marriott International.
He started at Pillsbury and General Foods, doing innovative marketing research, new product development and product group management. Among his familiar packaged-goods creations, in addition to Underoos Children's Underwear, are Cycle Dog Food and Cocoa Pebbles and Fruity Pebbles Cereal (see list at: http://gort.net/ProductIndex.htm).
Larry Weiss has degrees in Psychology and Philosophy and Experimental Psychology from Boston University, and fourteen U.S. Patents.
Dan Axtell serves as Linescale Chief Technologist. Dan specializes in finding unorthodox solutions to unconventional problems, and has designed the software used for the Linescale system by leveraging open source tools with an agile programming methodology. Dan follows a minimalist design philosophy that complements the "less is more" approach of the Linescale system. Dan is an expert web developer, with a strong background in Windows applications, unix system software and embedded applications. Dan has been programming professionally since 1991 and is a graduate of the Stevens Institute of Technology with a degree in physics.
Donna is Linescale's Operations and Training Chief. Donna brings many years of experience developing user-centered software products and services for personal computers, work stations, Internet, mobile devices, touch-screen kiosks, interactive voice response systems and industrial machine controls. She consulting in software design and development for AT&T, Verizon, American Express, United States Postal Service, Pitney Bowes and Sealed Air Corporation. Donna was a Vice President/Creative Director at Citibank's Development Division where she directed development of consumer banking products and services. Earlier, as a founding member of Scholastic Software and a former high school teacher herself, she helped pioneer the development of award-winning educational software products for students and teachers, then went on to create educational software products for consumer markets.
Jay is our Director of Client Services and is responsible for client development and partnerships. He brings over 8 years of market research experience working in business development, client service and project management roles at Survey Sampling International (SSI). Jay has engineered custom research solutions for a wide variety of clients including Fortune 500, market research, global management consulting, agencies, private equity, government and academia. All with different needs, speeds and sizes.
Eric Wright is a software engineer with over 12 years of experience designing, developing and marketing applications for the web. Eric founded his own company in 2004, specializing in customized software solutions. He has built soup-to-nut systems for corporations and non-profit organizations alike in many different industries including manufacturing, retail, telecommunications, film, radio and research. Some of his past clients include Hewlett-Packard, Amphenol Corporation, Verizon Communications, and Cox Radio. Eric is a Sun Microsystems Certified Java Programmer but has an entire arsenal of programming languages under his belt. Most of all Eric is a problem solver and knows how to use the right technology to get the job done.
Jeanne Donovan Porter
Jeanne brings to Linescale a background in communications and analysis. Before joining Linescale, she worked for major public relations firms as a strategic communications specialist, where she helped corporate clients develop and execute positioning, transactional and crisis communication initiatives. She began her career as a corporate attorney, where she honed her drafting, critical thinking and problem solving skills.
Jeanne holds a B.A. in English, summa cum laude, from Boston College and a J.D., cum laude, from Boston College Law School.
Marv is our reporting expert. He creates specialty reports based upon clients' needs and automates standard reporting techniques.Marv has 30 years’ experience with General Electric’s Power Generation business where he worked in all phases of engineering including research/development, customer liaison, systems design as well as business development and global power plant marketing.
Marv has a BSME from Northeastern University, MS Eng. and MBA from Rensselaer Polytechnic Institute and is a registered professional engineer in NY, MA and ME.
Bob Longman founded Lunalux, Inc., a strategic marketing and development firm in 1978. His major clients have included Citigroup, Bank One, NYSE, IBM, UMG, Pitney Bowes and Pepsico. His work has concentrated in product development, branding, communications and market research.
Among his unique strengths, Bob was a specialist in innovative applications of quantitative techniques and psychometrics.
Bob died recently, and we honor his work, his human grace and his memory.
SUMMARY of Linescale Technology