Linescale^® automatically creates interviews and reports for a wide variety of tests commonly used in consumer research. These are fully analyzed tests, not simple surveys. The tests are organized by your needs.

SCREENERS - Testing many items at a time

Linescore Screener Tests sort out the winning ideas from a large number of candidates at an early stage of development. Linescore Screeners are a fast and easy way to get a Linescore and paired comparison results on four key attribute scales for a large number of product ideas, concepts, selling propositions, brand or product names, promotional ideas or packages. This stage puts the focus on a normative Linescore for each of a large number of items. This tells you what's worth developing further and what to drop.

• Linescore Concept Screener

  Rating and ranking of up to a dozen simple ideas or concepts or eight more complex ideas or concepts to sort out likely winners from losers. You get a normative Linescore for each concept or idea. All ideas are compared head-to-head on each attribute rating linescale.

• Linescore Proposition Screener

  Rating and ranking of up to a dozen selling propositions to sort out likely winners from losers. You get a normative Linescore for each Selling Proposition. All propositions are compared head-to-head on each attribute rating linescale.

• Linescore Brand Name Screener

  Rating and ranking of up to ten alternative names to sort out likely winners from losers. You get a normative Linescore for each Name. All name alternatives are compared head-to-head on each attribute rating linescale.

• Linescore Package Screener

  Rating and ranking of up to eight alternative packages to sort out likely winners from losers. You get a normative Linescore for each Package. All package alternatives are compared head-to-head on each attribute rating linescale. Can be used for logo screening as well as packages.

• Linescore Promotional Idea Screener

  Rating and ranking of up to a dozen simple promotion ideas, or eight more complex promotion ideas, to sort out likely winners from losers. You get a normative Linescore for each Promotional Idea. All promotions are compared head-to-head on each attribute rating linescale.

__________________________

Linescore High Resolution Screener Tests provide Linescores PLUS analysis of two to five product concepts or ideas, promotions, packages or ads.
This stage is High Resolution since each idea receives, in addition to a full normative Linescore, a Driver Analysis identifying what's working, what's not working and relative importance of driving reasons behind acceptance or rejection for each tested item. Each respondent's verbatim comments on why they rated as they did are reported for high granularity insight. This is a screening test which also provides rich development feedback for refining and optimizing.

• Linescore High Resolution Concept Screener

  Multi-Concept Exploratory of two to five ideas. You get a normative Acceptor Score for each idea plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each concept.

• Linescore High Resolution Promotion Screener

  Multi-promotion Exploratory of two to five promotions. You get a normative Acceptor Score for each promotion plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each promotion.

• Linescore High Resolution Package Screener
  

  Multi-package Exploratory of two to five packages. You get a normative Acceptor Score for each package plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each packaging alternative.

• Linescore High Resolution Ad Screener

  Multi-Ad Exploratory of two to five Videos, storyboards or Print Ads. You get a normative Acceptor Score for each Ad plus a Driver Analysis and verbatim diagnosis of strengths and weakness of each Ad.

____________________________

TESTING AND DEVELOPMENT - Measure, fine-tune and improve your Concept, Product, Ad or Web site before launch

Provides a critical assessment and expanded measurement of a single concept, ad, product or Web site in development. Structured quantitative and qualitative feedback is designed to give go/no-go guidance, maximize learning and fine-tune performance before full marketplace launch. 

Linescore Concept Test to evaluate and diagnose or fully develop a single concept

 Acceptance Segmentation. Full Driver Analysis and diagnosis. All additional question types available for maximum flexibility to optimize the concept. This test typically is used for both concept go/no-go decisions as well as for iterative development and improvement.
    •    One concept at a time is tested for maximum evaluation precision and full diagnostic feedback.
    •    Components, or features of the concept can be individually tested to learn how much each contributes to the acceptance of the concept by adding Rating Sets of specific features.
    •    Rating Sets evaluating or testing the importance of alternative selling ideas, features and benefits can easily be added as well.
    •    A Concept Test can also be used to test appeal of alternative names for a concept, or to test alternative package variations, although stand-alone Linescale Name and Package screeners do a more thorough evaluation.
    •    Add-on questions can be included for price testing via Van Westendorp (useful for establishing maximum price), and for trial-and-repeat and use-occasion estimates. 

Linescore Ad or Storyboard Test

Assess lift provided by test communication over current brand impression and competition. Use full video, roughs, animatics, storyboards, print. Measures of communication, attitude shift, persuasion versus competition. Driver Analysis and full diagnosis. Can be used post-launch as well as pre-launch. 

Linescore Web Site Development and User Experience Lab Test for Web sites in Development

Compare idea or concept of Web site with proposed screen set and navigation. Evaluation of concept, then fixed or variable sequence of screen shots or mini-app is presented, experienced and rated. Overall evaluation on key attributes. Specific evaluations of test functions and tasks. Positives and negatives of experience, Driver Analysis and diagnosis. Acceptance segmentation plus optional evaluation of potential additional Web site features or changes. 

Linescore Home Use Product Test

Compare product experience after in home use with expectations. Product Concept rated. Pause for product usage. Product Experience compared to Expectation and competition. Acceptance Segmentation. Driver Analysis and full diagnosis of product features, strengths, weaknesses. Opportunity to test alternative benefits and features.  

Linescore Home Use Product Test among Concept Acceptors

Compare product experience after in home use with expectations among previous Acceptors of the concept in a prior test. Reminder of concept is shown and rated. Product Experience compared to Expectation and competition. Acceptance Segmentation. Driver Analysis and full diagnosis of product. Useful and efficient when test product is in limited supply.
___________________________

CUSTOMER SATISFACTION/DISSATISFACTION STUDIES

Listen to your customers and prospects for explicit and detailed satisfaction or dissatisfaction with your enterprise, in-market Web site, Product, Service or Brand

Clear and detailed analysis points to specific action steps to improve performance, increase frequency and satisfaction with usage and recover lapsed customers. 

Linescore Web Site Assessment (for live Web sites)

Compare Web site visitor expectations with current experience and with closest competitive sites. Selection and evaluation of all activities intended or done. Driver Analysis and full diagnosis of current Web site plus optional evaluation of potential new Web site features. 

Linescore Customer Satisfaction/Dissatisfaction Test

This study gives you an MRI of your customer base and helps you learn where to put your resources to get the most bang for the buck. It compares recent experience with expectations and with closest competition. The study points out specific action recommendations to reduce dissatisfaction and customer loss. It describes your specific strengths and identifies your product or service weaknesses.

Each test features a full Driver Analysis which helps you understand levers driving satisfaction and specific sources of dissatisfaction. It looks closely at lapsed customers, why they dropped out or slowed down their purchasing.  Importantly, it can identify what actions you might take to regain former customers and accelerate purchasing among the laggards. You also hear from your customers and former customers in their own words why they rate you they way they do.

Linescore A&U Study - Brand Awareness, Attitude, Usage and Satisfaction Tracking  

This special A&U Study tracks brand awareness and usage over time - overlaid with satisfaction overall and with specific features. Track both prospects and users. Very useful for evaluating marketing and product change impact, competitive effect over time. This A&U Test compares recent experience or impression with original expectations and with closest competition. The study points out specific action recommendations to reduce dissatisfaction and customer loss. It describes your specific strengths and identifies your product or service or image weaknesses.

Each test features a full Driver Analysis which helps you understand levers driving satisfaction and specific sources of dissatisfaction. It looks closely at Borderline prospects and lapsed customers to identify what barriers there are to becoming or staying customers. Importantly, it can suggest what actions might overcome resistance to trial, or what actions you might take to regain former customers and accelerate purchasing among the laggards.

You also hear from your prospects, customers and former customers in their own words why they rate you as they do. You can also use this test to measure advertising awareness and source of information to complement the in-depth attitude and behavior findings.

Linescore In-Market Product Test

Compare expectations for a recently purchased product versus actual experience. Acceptance Segmentation. Driver Analysis and full diagnosis of product features, strengths, weaknesses. Opportunity to test alternative benefits and features.

_____________________________

CREATIVE TOOLS - creating new products and ideas.

Market Assessment gives a "consumer picture" of a product category. Dynamic Guides give a new dimension to focus groups, as the moderator and client simultaneously view individual and group respondent ratings and written comments as the focus group session unfolds. Allows client to view progress and results of an ongoing focus group from a remote location.

Market Assessment and Creative Exploratory

Compare, evaluate and diagnose all favorite brands or products in the space. Favorite brand is compared with next two alternatives. Discover strengths, weakness, consumers' language for the category, identify important variables. Identify opportunities and brand vulnerabilities. Discover Marketplace Points of Pain and needs not met by most popular brands or products in the market. Uncover poorly met customer needs, problems unsolved. Leads to creation of new ideas. Driver Analysis and Full diagnosis for category. 

Interactive Focus Group Moderator's Tool

 A thorough individual and group evaluation and diagnosis of a focused single concept under guidance of the moderator. Provides a live and immediate structured report by the total group and by individual respondent as the group session is being conducted. This is useful for both the moderator and the observing client. The printable online report also provides a format for the moderator to add written summary, insights and recommendations. 

__________________________

ADDITIONAL TESTS  

Linescale General Surveys

A General Survey lets you write your own survey or test. No Linescore Preference Segmentation can be generated, but you can custom design and write an ad hoc test or ask simple survey questions using all the Linescale tools. Full cross-tab report. Create your own analysis. Useful for quick question and answer surveys where the Q & A content tends to be objective and behavioral rather than subjective or attitudinal.