Fast, Reliable and Iterative Concept Development
Looking for a cost-effective way to include the customer at every stage of your product’s development?
Need feedback on which features to focus on to beat your competition while your product is still in development?
Looking for a way to understand how your concept is going to fare in the market?
Weiss Linescale Concept Developer has been designed to provide your business with the structured information and customer insight necessary to make the right decisions in taking your concepts to market. At each stage of the concept development stage marketers can test their concepts against real competition in a setting that exposes how the concept will fair in the market. The program helps drive the key “go” versus “no go” decisions and with data capture and analysis provides norms that allow marketers to make the refinements necessary to deliver an optimal offering.
Jenny Craig used Weiss Linescale Concept Developer to create Jenny Rewards.