AUTOMATED CONSUMER RESEARCH INFORMATION SYSTEMS
Jenny Craig is a pioneer in the weight management category.
Under considerable threat
from new competitors and facing declining sales growth (minus
20%), the company
turned to Linescale to re-create their core weight management
offering and boost
top and bottom line growth.
Through iterative development rounds Jenny Craig was able
leverage Linescale’s concept
develop capabilities. The process included:
Airborne is the leader in the dietary and health supplement
space. Their flagship
product has become the frequent travelers’ trusty defense
against colds and sickness.
Looking to expand their product line, Airborne selected
Linescale’s product development
solution to develop and evaluate several new offerings.
In four studies that took less than ten days time, Linescale was
able to deliver:
Jenny Craig is a pioneer in the weight management category. In conjunction with using Linescale to redefine their core product offering, Jenny Craig deployed Linescale’s advertising development solution to create and track the accompanying launch.
The Linescale development process included:
A leading eCommerce website with revenues in the muli-billion dollar range selected Linescale to help improve Web site satisfaction and increase revenue growth. Though this client relied on traditional click-stream analysis to tell them where visitors clicked and departed the site and how effective their e-marketing campaigns were they did not know WHY visitors were behaving in the manner they were.
