Track Awareness and Consideration

Need a cost effective way to evaluate awareness and consideration on a regular basis?

Would you like the flexibility to configure your weekly/monthly/quarterly studies to address critical themes or specific competitive products in the marketplace?

Weiss Linescale tracks the competitive environment in the marketplace, providing rich detail on attitudes, awareness, usage, and the purchase intentions around key brands. Analysis and reporting measure the net relative effectiveness of brand marketing, pricing, advertising, etc against key competitive brands. Weiss Linescale is both less expensive than alternatives and more flexible, affording the marketer with a range of options to best address their reporting requirements.

Jenny Craig used Weiss Linescale to track customer awareness and consideration throughout a multi-year campaign.