Ad Development - Promises, Claims, Themes, Segments
Need a structured system to evaluate your advertising?
Looking for a methodology that helps you break down the component parts of your ads to understand the impact of each on your customers?
Weiss Linescale Ad Developer provides marketers and advertisers with the structured analysis necessary to understand the perception of claims, promises, and themes in the customer’s mind. By comparing the components of your ads to customers’ best alternatives Ad Developer gives marketers and advertisers direct insight into how well your promises, claims and themes are shaping your customers’ perceptions. Ad Developer reports provide detail on pre-post shifts of attitudes versus competition.
Kaplan University division of the Washington Post Company used Weiss Linescale Ad Developer to create a breakthrough advertising campaign in the online higher education market.