EVERYTHING IMPORTANT DERIVED FROM ONE LINE
800 UNIQUE POINTS OF DIFFERENTIATION CAPTURE:
- Absolute ratings
- The ranked order of each rating
- The paired comparison of each rating
- Each rating compared against benchmarks (e.g. competition, expectation, current impression, etc.) allowing respondents to be normalized (higher or lower than benchmarks regardless of how benchmark is rated)
Breakthrough Likert Scale - Direct paired comparison with benchmarks for better signal, less noise, more analytic power - along with familiar Likert scale means and "box" scores.
Ground-breaking direct measure reduces the need for grids, conjoint or max-diff.
Speeds the interview for respondent engagement, greater discrimination.
Better data, clear results.
U.S. Patent No. 7,664,670 and Patent Pending