Innovation and Product Development

Product Development Tools with Competitive Benchmarking,
Source of Business Analysis, Norms and Driver Analysis

INTERACTIVE INSIGHT REPORT In addition to hard copy reporting, Linescale instantly creates a fully analyzed online report to help you generate the insights that make your research super-useful. Unique online interactive report is populated and analyzed as each respondent completes their interview. Last respondent completes, your report is ready online!

Paired comparisons Concepts, products, websites, ads directly compared to expectation and competitive alternatives. Analysis of Driving Reasons for preference - or dissatisfaction. 

Innovative Linescale® Direct Comparisons Capture:

  1. Benchmarks versus your real world competition
  2. Normative Linescore® vs competition
  3. Analysis of Driving Reasons for Preference, "On the fence" or Rejection
  4. Absolute rating, rank orders and direct paired comparisons
  5. Measure appeal to each competitors' customers  

In-depth reports on each individual interviewed with verbatims and scores

Today's competitive benchmarks measured in every interview


U.S. Patent No. 7,664,670 and Patent Pending 

Our Clients:

Hanes Brands