LINESCALE^® Automated Test Design
Fast, Easy, Low Cost, Directive

Satisfaction Segmentation plus deep analysis identifies key behavior drivers and recommends next action steps

LINESCALE AUTOMATES CREATION OF INTERVIEWS AND REPORTS for answers you need to move your business ahead.

LINESCALE DOES THE WORK for fast, insightful answers without effort. Linescale designs the tests, writes and runs the interview, analyzes and delivers an immediate, easy-to-read report showing Satisfaction Segments, reasons driving consumer preferences and behavior and recommended next action steps.

AUTOMATED SATISFACTION SEGMENTATION  Your report shows how many respondents are Acceptors, Interested, Indifferent or Rejectors of your concepts, customer satisfaction, brand image, advertising, packaging, brand name, Web site, customer service, promotion or physical product.
The automated report shows you HOW MANY, WHO and WHY...
Acceptors are completely happy with you, your idea or whatever you are researching.
Interested are potential Acceptors, and what benefit or issue needs attention.
Indifferent are not interested or generally not pleased. 
Rejectors are dissatisfied.
The Linescale Driver Analysis shows HOW and WHY each Satisfaction Segment differs from the others quantitatively and in each person's own words.

LINESCALE AUTOMATED REPORT is available instantly with an interpretive executive summary and plain English recommendations for next steps.  Driver Analysis, respondent detail, preferences, demographics, segmentation tags, attribute and benefit ratings, etc. follow in deep detail. Cross tabs and filters are available on-line instantly and data can be exported for internal reporting and analytic use.

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Protected by one or more of U.S. Patent Nos. 7,664,670, 7,110,981, 6,609,110, 6,354,490, 6,131,810, 5,866,889, 5,572,572, 5,245,535; and patents pending.