Product Development Testing
Breakthrough Online Testing with Competitive Benchmarks and Built-in Analysis
Head-to-head paired comparison of concepts, products, websites, ads or outcomes versus expectation and alternatives. Direct paired comparisons against familiar benchmarks. Analysis of Driving Reasons for preference.
Innovative Linescale® Direct Comparisons and 1000 Unique Points of Differentiation Capture:
- Benchmarks versus your real world competition
- Normative Linescore® vs competition
- Analysis of Driving Reasons of preference
- Absolute rating, rank orders and paired comparisons
Instant summary and report with benchmark norms and built-in analysis. Easily Exported.
Unique Individual Respondent Reports
Up-to-date competitive benchmarks in every test
U.S. Patent No. 7,664,670 and Patent Pending