Better than traditional Likert Scales - The Linescale allows head-to-head paired comparison of concepts, satisfaction, ads or outcomes versus expectations and alternatives. Each individual is scored, not averaged. Reduced response error, more signal with less noise, improved analytic power - by direct paired comparison against known benchmarks - along with traditional Likert scale means and "box" scores. Computer power lets you think and do research differently, not just cheaper and faster.
Instant Online reports with interpretive executive summary and plain English norms and recommendations. Unique Individual Respondent Reports - plus attribute and benefit ratings. Cross tabs, filters and your custom banners available instantly. Online results easily exported.
Better Research Tools - Complete and up to date competitive benchmarks in every test. Product Development suite tests concepts, TV, print and online advertising, packaging, logos, names. Customer Satisfaction suite tests customer satisfaction with products, enterprise, website, service, overall reputation.
It works! Respondents of all ages and ethnicity rave about the accurate, friendly conversational interview. Every interviews is respondent rated - and loved - for accurately measuring thoughts, opinions and attitudes.
U.S. Patent No. 7,664,670 and Patent Pending