COMPETITIVE BENCHMARK TESTING
Put Your Competitors on the Line

Direct Comparisons and 800 Unique Points of Differentiation Capture:

  1. Benchmarks versus your real world competition
  2. Normative scoring vs competition 
  3. Driving factors of preference 
  4. Absolute ratings
  5. Rank order of each rating
  6. Paired comparison of each rating

Ground-breaking direct measure replaces grids, conjoint and max-diff

Breakthrough Likert Scale  Direct paired comparison with benchmarks for MAX signal, MIN noise 

Clear info, powerful analytics, clear direction
 

U.S. Patent No. 7,664,670 and Patent Pending 

Our Clients: