Product Development Consulting
Breakthrough Online Interview with Next Generation Likert Scales - The Linescale allows head-to-head paired comparison of concepts, product and website satisfaction, ads or outcomes versus expectations and alternatives. Each individual is scored, not averaged. More signal with less noise, improved analytic power - by direct paired comparison against known benchmarks - along with traditional Likert scale means and "box" scores.
Innovative Linescale® Direct Comparisons and 800 Unique Points of Differentiation Capture:
- Benchmarks versus your real world competition
- Normative Linescore® vs competition
- Driving factors of preference
- Absolute rating, rank orders and paired comparisons of each rating
Ground-breaking direct measure superior to grids, conjoint and max-diff
Instant Online reports give an interpretive executive summary with benchmark norms and plain English recommendations. Unique Individual Respondent Reports - plus attribute and benefit ratings. Cross tabs, filters and your custom banners available instantly. Online results easily exported.
Better Research Tools - Leverage our analytically structured research applications with your additional questions to customize. Up to date competitive benchmarks in every test.
U.S. Patent No. 7,664,670 and Patent Pending