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 EVERYTHING THAT IS IMPORTANT DERIVED FROM ONE LINE 

800 UNIQUE POINTS OF DIFFERENTIATION CAPTURE:

  1. Absolute ratings
  2. The ranked order of each rating
  3. The paired comparison of each rating
  4. Each rating compared against benchmarks (e.g. competition, expectation, current impression, etc.) allowing respondents to be normalized (higher or lower than benchmarks regardless of how benchmark is rated)

Breakthrough Likert Scale - Linescale allows head-to-head paired comparison of concepts, satisfaction, ads or outcomes versus expectations and competitive benchmarks. Each person is scored, not averaged. More signal, less noise, improved analytic power - by direct paired comparison with benchmarks - along with traditional Likert scale means and "box" scores.

Goodbye Grid! So Long Conjoint! Farewell MaxDiff!


U.S. Patent No. 7,664,670 and Patent Pending 

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