Innovation and Product Development
Product Development Tools with Competitive Benchmarking,
Source of Business Analysis, Norms and Driver Analysis
Head-to-head paired comparison of concepts, products, websites, ads or outcomes versus expectation and alternatives. Direct paired comparisons against familiar benchmarks. Analysis of Driving Reasons for preference.
Innovative Linescale® Direct Comparisons Capture:
- Benchmarks versus your real world competition
- Normative Linescore® vs competition
- Analysis of Driving Reasons for Preference, "On the fence" or Rejection
- Absolute rating, rank orders and paired comparisons
- Likelihood of appeal to users of each competitor
Instant summary and report and analysis. Easily Exported.
Unique Individual Respondent Reports
Up-to-date competitive benchmarks every time
U.S. Patent No. 7,664,670 and Patent Pending