EVERYTHING THAT IS IMPORTANT DERIVED FROM ONE LINE
800 UNIQUE POINTS OF DIFFERENTIATION CAPTURE:
- Absolute ratings
- The ranked order of each rating
- The paired comparison of each rating
- Each rating compared against benchmarks (e.g. competition, expectation, current impression, etc.) allowing respondents to be normalized (higher or lower than benchmarks regardless of how benchmark is rated)
Breakthrough Likert Scale - Linescale allows head-to-head paired comparison of concepts, satisfaction, ads or outcomes versus expectations and competitive benchmarks. Each person is scored, not averaged. More signal, less noise, improved analytic power - by direct paired comparison with benchmarks - along with traditional Likert scale means and "box" scores.
Goodbye Grid! So Long Conjoint! Farewell MaxDiff!
U.S. Patent No. 7,664,670 and Patent Pending