Breakthrough Online Interview with Next Generation Likert Scales
Advanced Likert Scales - The Linescale allows head-to-head paired comparison of concepts, satisfaction, ads or outcomes versus expectations and alternatives. Each individual is scored, not averaged. More signal with less noise, improved analytic power - by direct paired comparison against known benchmarks - along with traditional Likert scale means and "box" scores. No need for Grids.
Instant Online reports with interpretive executive summary and plain English norms and recommendations. Unique Individual Respondent Reports - plus attribute and benefit ratings. Cross tabs, filters and your custom banners available instantly. Online results easily exported.
Automated and Better Research Tools - Leverage the 20 scientifically structured research applications or design your own custom interview. Up to date competitive benchmarks in every test.
It works! Respondents of all ages and ethnicity rave about the accurate, friendly conversational interview. Every interview is respondent-rated for accurate and engaging capture of opinions and attitudes.
U.S. Patent No. 7,664,670 and Patent Pending