MEASURE DIRECTLY vs CUSTOMER EXPECTATIONS and COMPETITION
- New Unique Research Tools - Linescale® has a patented intuitive interview and measurement system to test your new concepts, current customer satisfaction, lapsed customer recovery, TV, print and Web advertising, direct mail, packaging, logo, name, Web site, service delivery, customer service, promotions and physical products. With automated systems for rapid turnaround.
- Familiar Research Tools Improved - The Linescale allows direct comparison versus expectations and alternatives on the same measurement scale. This reduces measurement error and improves analytic power - the power of direct paired comparisons IN ADDITION to traditional scale points, means and "box" score distribution.
- Linescale Designs and Creates Tests, not surveys - Linescale designs the tests, writes the interview, analyzes results and delivers an immediate, easy-to-read report with norms, Preference Segments and Driver Analysis showing underlying reasons for consumer preferences - and barriers to acceptance. And, recommends next steps. Customize the test by adding your own questions and Linescales with our easy tools. See the Linescale ResearchATM
- Respondents LOVE the Linescale and our intuitive "conversational" style interview. (Try DEMOS) - Reports available instantly with interpretive executive summary and plain English recommendations. Driver Analysis, individual respondent detail, attribute and benefit ratings. Cross tabs and filters available instantly. Results easily exported for internal reporting or analysis.
U.S. Patent No. 7,664,670 and Patent Pending