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 EVERYTHING IMPORTANT DERIVED FROM ONE LINE 

800 UNIQUE POINTS OF DIFFERENTIATION CAPTURE:

  1. Absolute ratings
  2. The ranked order of each rating
  3. The paired comparison of each rating
  4. Each rating compared against benchmarks (e.g. competition, expectation, current impression, etc.) allowing respondents to be normalized (higher or lower than benchmarks regardless of how benchmark is rated)

Breakthrough Likert Scale -  Direct paired comparison with benchmarks for better signal, less noise, more analytic power - along with familiar Likert scale means and "box" scores.

Ground-breaking direct measure reduces the need for grids, conjoint or max-diff.

Speeds the interview for respondent engagement, greater discrimination.

Better data, clear results.


U.S. Patent No. 7,664,670 and Patent Pending 

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