Innovation and Product Development

Product Development Tools with Competitive Benchmarking and Norms,
Multi-Segment Analysis shows "Who"   -   Driver Analysis shows "Why"

INTERACTIVE INSIGHT REPORT In addition to hard copy reporting, Linescale instantly creates a fully analyzed online report to help you generate the insights that make your research super-useful. Unique online interactive report is populated and analyzed as each respondent completes. Your analyzed report is ready online immediately!

Paired comparisons Concepts, products, websites, ads directly compared to expectation and competitive alternatives. Analysis of Driving Reasons for preference - or dissatisfaction. 

Innovative Linescale® Direct Comparisons Capture:

  1. Benchmarks versus your real world competition
  2. Normative Linescore® vs competition
  3. Analysis of Driving Reasons for Preference, "On the fence" or Rejection
  4. Absolute rating, rank orders and direct paired comparisons
  5. Multi-Segments measure subgroups, draw from each competitors' customers  

In-depth reports on each individual with verbatims and all scores

Today's competitive benchmarks measured every interview


U.S. Patent No. 7,664,670 and Patent Pending 

Our Clients:

Hanes Brands