COMPETITIVE BENCHMARK TESTING
Put Your Competitors on the Line

Linescale┬«  Direct Comparisons and 800 Unique Points of Differentiation Capture:

  1. Benchmarks versus your real world competition
  2. Normative Linescore┬« vs competition 
  3. Driving factors of preference 
  4. Absolute ratings
  5. Rank order of each rating
  6. Paired comparison of each rating

Ground-breaking direct measure replaces grids, conjoint and max-diff

Breakthrough Likert Scale  Direct paired comparison with benchmarks for MAX signal, MIN noise 

Clear info, powerful analytics, clear direction
 

U.S. Patent No. 7,664,670 and Patent Pending 

Our Clients: