LINESCALE^® IS RESEARCH - Evaluative Testing, Beyond Simple Surveys
Predictive results plus deep analysis
Linescale identifies key decision drivers, recommends next action steps
Fast, easy, low cost

LINESCALE is a suite of scientifically structured MARKETING RESEARCH TESTS. Linescale Research multiplies a capable researcher's impact and enables companies with limited research resources to have the benefit of a top-flight marketing research department.

LINESCALE AUTOMATED REPORT gives instant normative interpretation and recommendation for action.  Linescale's report, available instantly, leads with the Linescore, an interpretive executive summary and plain English recommendations for next steps.  Driver analysis, respondent detail, preferences, demographics, segmentation tags, attribute and benefit ratings, etc. follow in deep detail.  Cross tabs and filters are available on-line instantly and data can be exported for internal reporting and analytic use.

LINESCALE DOES THE WORK, giving you fast, insightful answers without effort. Linescale designs the tests, writes and runs the interview, analyzes and delivers an immediate, easy-to-read report recommending next action steps.

LINESCORE^® All tests feature the Linescore, preference segmentation showing the percentage and identity of respondents who are Acceptors, Borderline, Indifferent or Rejectors of the tested item, whether concepts, customer satisfaction, prospect awareness and attitudes, advertising, packaging, brand name, Web site, customer service, promotion or physical product.

Acceptors are completely happy with the company or what the company is testing.
Borderline are on the edge because they are missing a benefit or have a specific problem.
Indifferent  are generally dissatisfied.  Rejectors are extremely dissatisfied.
For each of these Preference Segments, Linescale Driver Analysis shows WHY - quantitatively and qualitatively.

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Protected by one or more of U.S. Patent Nos. 7,664,670, 7,110,981, 6,609,110, 6,354,490, 6,131,810, 5,866,889, 5,572,572, 5,245,535; and patents pending.